After Effects

After Effects is a program which we were testing out different effects on text we might use in our trailer for our movie The Asylum.

                                                                              

This is the final result. I think it would work well for the trailer as the shaking effects and the blurs repesent fear and the unknown. This applies to our movie because Inspector Sager, in the begining does not know who or what is following him and causing him so much greif. We may not use this specific idea but it was invaluable to learn how to use the programs we will be editing on.

Ideas For Digital Strategy

These are some of our ideas for a digital strategy for the promotion of our film. Using more modern techniques like Twitter, Facebook and Myspace allows the characters to come alive as they themselves have the twitter and Facebook pages which that can upload pictures and videos of themselves in character. This allows a stronger connection to form between character and audience. There is a website called peteranswers.com, on here we could set up a chat with grace and other members of the cast and allow audiences to interact directly with them rather then liking pictures and videos just on Facebook.

Adorno- Culture Industry

Adorno agured that as a society we are focusing and 'obsessing' over material items and have completely distanced ourselves from 'High art' for example shakespeare , novels, plays, opera and classical music. We are now concentrating on 'low art' for example modern films and TV shows. In turn these create false needs (buying things and not thinking) Shopping channels in particular are adding to this. They apparently give the best deals and throw in 'free delivery' to the deals.

Adorno believes this leads to commodity fetishism (an obsession with objects and the new things to buy) Apple and Blackberry are the perfect example. They are the biggest sellers of gadgets of the modern day. It seems as though everyone either has an iPhone, Macbook or blackberry and this is due to their clever advertising and easy to use products.

 I partially agree with Adornos Theory because i believe that as a society we are being drawn to these new shiny products because they are the latest trend

Character Profiles

Production Logos

title options for 'The Asylum'

Story Board + Scripts