Adorno agured that as a society we are focusing and 'obsessing' over material items and have completely distanced ourselves from 'High art' for example shakespeare , novels, plays, opera and classical music. We are now concentrating on 'low art' for example modern films and TV shows. In turn these create false needs (buying things and not thinking) Shopping channels in particular are adding to this. They apparently give the best deals and throw in 'free delivery' to the deals.
Adorno believes this leads to commodity fetishism (an obsession with objects and the new things to buy) Apple and Blackberry are the perfect example. They are the biggest sellers of gadgets of the modern day. It seems as though everyone either has an iPhone, Macbook or blackberry and this is due to their clever advertising and easy to use products.
I partially agree with Adornos Theory because i believe that as a society we are being drawn to these new shiny products because they are the latest trend
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