Laura Mulvey

Mulvey Argued that the only way to change and ''annihilate'' the patriarchal hollywood was to incorporate feminist methods into the filming process.

Mulvey suggested three ''looks'' or perspectives in films the directly objectify women:

• First 'look' - Male character and how he reacts to/judges the female character
• second 'look' - The audience and how they see the female character on screen
• Third 'look' - The first two 'looks' together. This allows the male audience members to see the female               characters through the eyes of other male characters on screen by relating to them, further objectifying the female character.

For example In this poster for jennifers body you as the viewer are looking at this through the eyes of a heterosexual male.